To capture an accurate portrait of the Latino population, Census data must reflect the ongoing evolution of Americans’ racial and ethnic identity.

The Census Bureau has known for decades that there has been a growing mismatch between how Latinos view their identity and how the Census asks about Hispanic origin and race in two separate questions.

Many Latinos do not see themselves in the specific race categories in the Census race question.  Consequently, the Bureau projects “Some other race” will become the second-largest racial group in the country.

After years of hearing concerns, the Census Bureau proposed an alternative that would lead to a more accurate count of the population.  Once the Bureau presented its recommendation, the U.S. Office of Management and Budget (OMB) needed to revise its standards to allow for the change.  Unfortunately, without any statement or explanation, OMB ignored the Census Bureau’s recommendation.

Here is the reality—

Latinos represent one of the fastest-growing communities in America and are the nation’s second-largest population group.  The Latino community accounts for more than one of every six U.S. residents, and one of every four of the country’s population under 18.

Below you will find a full webinar with NALEO Educational Fund CEO Arturo Vargas and National Director of Census Program Lizette Escobedo, along with a policy brief providing a comprehensive overview of the history and evolution of the Hispanic origin and race questions.

As we continue our outreach efforts, we hope these resources will provide additional context and insight to our partners ahead of Census 2020.

Stay informed and updated on all things Census by texting “CENSUS” to 97779, and by visiting our library of resources on

Webinar Recording