The broader Texas Counts effort is included in the December 2019 New York Times article “In 2020 Census, Big Efforts in Some States. In Others, Not So Much.” by reporters Michael Wines and Jose A. Del Real.


EDINBURG, Texas — Next month, California will uncork a $187 million campaign to prod its nearly 40 million residents to participate in the 2020 census. Neighborhoods across the state have been computer-ranked by how likely residents are to fill out census forms. Custom marketing campaigns are being focus-grouped. Nonprofit organizations have been showered with grants to boost response in hard-to-count areas. Texas has a campaign, too — a shoestring campaign. Although the state’s 29 million residents make it second in population only to California, the Texas Legislature has declined to spend any money to see that they are counted. A volunteer corps of civic groups, philanthropies, local governments and others are trying to fill the breach.

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